1 min read

How we took the Breakmood brand to the next level

By Logan Litman on Apr 27, 2021 1:58:26 PM

Let’s say you want to market your brand to millennials and Gen Z, but you don’t have the key ingredient for this audience: a powerful digital presence. How do you grow your brand in a time when competition for digital mind space is fiercer than ever?

This was the task we faced last year when we transformed Breakmood, a new apparel brand, into an up-and-coming player in the digital market. First, we gave them a facelift and identity positioning that would resonate with values and habits that appeal intimately to millenials and Gen Z audiences. We then built a new e-commerce site based on this new identity and prepared it for business. But organic traffic was slow at first because the brand was too new, and the content on the site was limited. While we have had great success with paid advertising campaigns, these are difficult to fund for a small brand. Our solution was to build on these first steps by developing a holistic social media strategy: we created a photo and video shoot, we collaborated with influencers, we engaged the community, one customer and follower at a time. In other words, we did not just rebrand Breakmood from the ground up—we also made Breakmood the center of a new community organized around its mission and product.

Topics: Market Research Customer Experience Social Media
2 min read

Introducing One-Time Marketing Kits: Let Duco Steer You in the Right Direction

By Zach Hazledine on Mar 4, 2021 12:04:29 PM

Picture running your business like driving a car: you’re cruising along the highway on a summer day when suddenly the check engine light comes on. You figure it’s nothing so you ignore it and keep driving. Next, your oil change light comes on, then your brake pad wear indicator. By now you’re starting to realize you’re in trouble, but you’ve made it this far so you might as well keep going. One by one, cars start to pass you by until you slow to a stand still miles away from the nearest repair shop.

Topics: Market Research Customer Experience One Time Fee
4 min read

A Guide to Marketing in 2020: Introduction

By Zach Hazledine on May 5, 2020 3:22:43 PM

If I told you in January, 2020 that bread machine sales would increase by 652% in the coming months while bridal wear drops 63%, would you believe me? (Source)

Topics: Market Research Coronavirus
3 min read

What does COVID-19 mean for small to medium size businesses?

By Zach Hazledine on Apr 9, 2020 9:53:55 AM

On the last day of 2019, as many of us were counting down the New Year, health authorities in Wuhan, China were treating dozens of patients suffering from a newly identified respiratory virus. Days later, China reported its first death. A week later Japan, South Korea, Thailand, and the United States reported similar cases.

Topics: Industry Research Market Research Coronavirus
2 min read

Market Research Series: Product Certification in Canada – What do I need to know?

By Zach Hazledine on Apr 9, 2020 9:53:40 AM

Finding out how to certify a product in Canada can be a complicated process. The wormhole of legislative bodies and vast array of regulations often confuse people more than they inform. My research into this topic began when Duco consulting had a client ask for a detailed report on product certification. We wanted to share our findings here because, in hindsight, we would’ve given an arm and a leg for a condensed report such as this. In other words, we did the work so you don’t have to! So lean back and let me outline the process of product certification in Canada.

Topics: Industry Research Certification Market Research
2 min read

Market Research Series: “Made in Canada” What to Know Before Labeling Your Product

By Zach Hazledine on Apr 9, 2020 9:53:26 AM

Made in Canada?
Let’s say a big client of yours is planning for expansion into Canada. Their preliminary research shows that Canadians have more affinity for Canadian brands, so they’d like to move part of their production to Canada and tag their products with a made in Canada stamp. Can they do this? What are the regulations? Are there even any?

Topics: Industry Research Certification Market Research