On the last day of 2019, as many of us were counting down the New Year, health authorities in Wuhan, China were treating dozens of patients suffering from a newly identified respiratory virus. Days later, China reported its first death. A week later Japan, South Korea, Thailand, and the United States reported similar cases.

Finding out how to certify a product in Canada can be a complicated process. The wormhole of legislative bodies and vast array of regulations often confuse people more than they inform. My research into this topic began when Duco consulting had a client ask for a detailed report on product certification. We wanted to share our findings here because, in hindsight, we would’ve given an arm and a leg for a condensed report such as this. In other words, we did the work so you don’t have to! So lean back and let me outline the process of product certification in Canada.

Made in Canada?
Let’s say a big client of yours is planning for expansion into Canada. Their preliminary research shows that Canadians have more affinity for Canadian brands, so they’d like to move part of their production to Canada and tag their products with a made in Canada stamp. Can they do this? What are the regulations? Are there even any?

If you read our previous blog you know that we are obsessively seeking new ways to collect experience data – specifically in an attempt to replace (or significantly compliment) the dreaded survey. Our mission is to help businesses capture the customer & employee experience without additional burden to the customer or business. The answer: Artificial Emotion Recognition.

Imagine this: As you get out of your car and walk towards the store, the Fitbit on your wrist calculates how you are feeling about your upcoming shopping experience by noting physical changes. In this case, your heart rate picks up and your pace quickens; you are excited. As you open the door and walk in, the store’s emotion recognition algorithms analyze your facial expression to measure baseline satisfaction. You have been excited about this purchase for a couple of weeks, and so your mind is flooded with positive anticipation. You get to where you believe your product should be and realize it is not there. Your wearables detect a sudden skip in your heart rate, a slight clamming of your wrist, and a stop in motion. You start scanning the shelves around you, heart rate matching your mounting frustration. What you don’t know, is that from the moment you approached the store your customer data have been shared with and analyzed by the store’s Customer Experience AI. The physical response data from your customer experience has triggered the intervention threshold, and has instructed the store clerk to immediately find you in aisle 9. Your issue is immediately resolved and no customer experience survey required.