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Zach Hazledine

Zach Hazledine


Recent posts by Zach Hazledine

2 min read

Why Ottawa Business’ Pick Duco for Video Production

By Zach Hazledine on Sep 30, 2021 1:53:38 PM

94% of consumers profess to watching explainer videos to learn more about a product (link) with 84% saying it influenced their purchasing decision positively. More than 50% of consumers actually expressed a desire for more content from brands they like, with video being the most popular form of content. To put it plainly, video production is the most engaging, entertaining, informative, and reusable form of content your business can create. Perhaps you’ve already thought about investing in a great homepage video, social ad, product demo, etc. Most business owners don’t need convincing to see the benefit in video content, but most are rightfully weary of finding the right team for the job. It’s difficult to know just how much manpower and budget are appropriate for SME video projects. Fortunately for you, Duco Media has become a mainstay for Ottawa Business’ with video production needs. Here’s why:

Topics: Advertising Digital Marketing Videography Ottawa Canada
7 min read

How To Build a Tribal Following

By Zach Hazledine on Sep 30, 2021 1:53:25 PM

Pause and imagine Steve Jobs. A man in a black turtleneck unveils a new gadget, perhaps the new iPhone. He speaks to you intimately, as if he knows you personally. He tells you a story about the phone, but the true meaning of his words is: “we share the same values and lifestyle: we are a community.” The people who bought Apple when Jobs was alive saw themselves as part of a community, to the extent that the phones were less important than the lifestyle they represented. How could Jobs appeal to their emotions so powerfully?

Topics: Social Media Advertising Story Telling Digital Marketing
4 min read

How to Nail Your First Canadian Ecommerce Website

By Zach Hazledine on Sep 13, 2021 9:43:28 AM

Not to sound like a broken record, but having a high-performing, well-designed ecommerce website isa necessity in 2021. If the past year has revealed anything about consumer behaviour, it’s that people will always find a way to purchase the products they want. A 2021 survey by Canada Post showed that 93% percent of Canadians plan to either increase or maintain their level of online shopping (link). Naturally, this influx of online shopping has saturated the playing field, and it's led to bad ecommerce practices becoming commonplace. For that reason, we wanted to give you a few simple guidelines to follow when planning your first ecommerce website.

Topics: Advertising Digital Marketing ecommerce website
6 min read

The Truth About Working with a Marketing Agency

By Zach Hazledine on Jul 8, 2021 9:32:23 AM

The Truth About Working with Marketing Agencies

Topics: Social Media Advertising Story Telling Digital Marketing
4 min read

Agencies Without Marketing Analytics are Destined to Fail

By Zach Hazledine on Jun 24, 2021 9:31:41 AM

If there’s one thing we here at Duco Media have learned over the years, it’s this: Agencies that don’t have digital marketing analytics are destined to fall. Succeeding digitally requires an enormous amount of effort, resources, and the ability to sift through constant streams of data. Without the use of software, marketers and agencies lack the foresight to maximize their campaigns and create productive feedback loops between their analytics and marketing efforts.

Topics: Social Media Advertising Story Telling Digital Marketing
4 min read

Brand Storytelling: Marketing in the Age of Ad-Blockers

By Zach Hazledine on Jun 7, 2021 3:45:40 PM

Why Stories Matter

Topics: Social Media Advertising Story Telling Digital Marketing
2 min read

Introducing One-Time Marketing Kits: Let Duco Steer You in the Right Direction

By Zach Hazledine on Mar 4, 2021 12:04:29 PM

Picture running your business like driving a car: you’re cruising along the highway on a summer day when suddenly the check engine light comes on. You figure it’s nothing so you ignore it and keep driving. Next, your oil change light comes on, then your brake pad wear indicator. By now you’re starting to realize you’re in trouble, but you’ve made it this far so you might as well keep going. One by one, cars start to pass you by until you slow to a stand still miles away from the nearest repair shop.

Topics: Market Research Customer Experience One Time Fee
5 min read

Introducing Your New Competitive Marketing Advantage: Duco Analytics

By Zach Hazledine on Sep 11, 2020 2:17:54 PM

Let’s cut to the chase. We have a new product to announce.

Topics: Duco Analytics Data Visualization Analytics
4 min read

A Guide to Marketing in 2020: Introduction

By Zach Hazledine on May 5, 2020 3:22:43 PM

If I told you in January, 2020 that bread machine sales would increase by 652% in the coming months while bridal wear drops 63%, would you believe me? (Source)

Topics: Market Research Coronavirus
3 min read

What does COVID-19 mean for small to medium size businesses?

By Zach Hazledine on Apr 9, 2020 9:53:55 AM

On the last day of 2019, as many of us were counting down the New Year, health authorities in Wuhan, China were treating dozens of patients suffering from a newly identified respiratory virus. Days later, China reported its first death. A week later Japan, South Korea, Thailand, and the United States reported similar cases.

Topics: Industry Research Market Research Coronavirus