Pause and imagine Steve Jobs. A man in a black turtleneck unveils a new gadget, perhaps the new iPhone. He speaks to you intimately, as if he knows you personally. He tells you a story about the phone, but the true meaning of his words is: “we share the same values and lifestyle: we are a community.” The people who bought Apple when Jobs was alive saw themselves as part of a community, to the extent that the phones were less important than the lifestyle they represented. How could Jobs appeal to their emotions so powerfully?
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How To Build a Tribal Following
By Zach Hazledine on Sep 30, 2021 1:53:25 PM
Topics: Social Media Advertising Story Telling Digital Marketing
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Topics: Social Media Advertising Story Telling Digital Marketing
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Agencies Without Marketing Analytics are Destined to Fail
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If there’s one thing we here at Duco Media have learned over the years, it’s this: Agencies that don’t have digital marketing analytics are destined to fall. Succeeding digitally requires an enormous amount of effort, resources, and the ability to sift through constant streams of data. Without the use of software, marketers and agencies lack the foresight to maximize their campaigns and create productive feedback loops between their analytics and marketing efforts.
Topics: Social Media Advertising Story Telling Digital Marketing
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Brand Storytelling: Marketing in the Age of Ad-Blockers
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Why Stories Matter