94% of consumers profess to watching explainer videos to learn more about a product (link) with 84% saying it influenced their purchasing decision positively. More than 50% of consumers actually expressed a desire for more content from brands they like, with video being the most popular form of content. To put it plainly, video production is the most engaging, entertaining, informative, and reusable form of content your business can create. Perhaps you’ve already thought about investing in a great homepage video, social ad, product demo, etc. Most business owners don’t need convincing to see the benefit in video content, but most are rightfully weary of finding the right team for the job. It’s difficult to know just how much manpower and budget are appropriate for SME video projects. Fortunately for you, Duco Media has become a mainstay for Ottawa Business’ with video production needs. Here’s why:
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7 min read
Pause and imagine Steve Jobs. A man in a black turtleneck unveils a new gadget, perhaps the new iPhone. He speaks to you intimately, as if he knows you personally. He tells you a story about the phone, but the true meaning of his words is: “we share the same values and lifestyle: we are a community.” The people who bought Apple when Jobs was alive saw themselves as part of a community, to the extent that the phones were less important than the lifestyle they represented. How could Jobs appeal to their emotions so powerfully?
4 min read
Not to sound like a broken record, but having a high-performing, well-designed ecommerce website isa necessity in 2021. If the past year has revealed anything about consumer behaviour, it’s that people will always find a way to purchase the products they want. A 2021 survey by Canada Post showed that 93% percent of Canadians plan to either increase or maintain their level of online shopping (link). Naturally, this influx of online shopping has saturated the playing field, and it's led to bad ecommerce practices becoming commonplace. For that reason, we wanted to give you a few simple guidelines to follow when planning your first ecommerce website.
Topics: Advertising Digital Marketing ecommerce website
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The Truth About Working with Marketing Agencies
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If there’s one thing we here at Duco Media have learned over the years, it’s this: Agencies that don’t have digital marketing analytics are destined to fall. Succeeding digitally requires an enormous amount of effort, resources, and the ability to sift through constant streams of data. Without the use of software, marketers and agencies lack the foresight to maximize their campaigns and create productive feedback loops between their analytics and marketing efforts.
4 min read
Why Stories Matter