The numbers are in: video is the most popular form of content among internet users and most used tool by digital marketers. Video content can help you reach a wider audience than using static text and image combined. This is a critical element in building brand affinity.
Video let's you tell your story in your own words. It lets your audience know what's important to you and your business. In return, it creates consumable content that can both draw in potential customers and solidify existing ones. Discover how video can transform a brand into a lifestyle.
In the midst of a pandemic, how do you create a video profiling your company's solutions, differentiators, and targeted pain points? By using the best-kept secret in video advertising: stock footage. The first step is developing a meticulous storyboard and company profile. By sitting down with the client and attempting to thoroughly understand their business, we found the direction we needed. By using a few creative loopholes, such as getting our editors to film the client's app and dashboard on their own devices, we were able to deliver a unique and tailored video to our client.
As a new co-working space still trying to find a foothold, Collabüro asked us to to help produce a video that introduced them to the city at large. Through detailed planning and continued correspondence, we came up with the following. This video served as excellent organic and paid content, resulting in an effective digital marketing campaign that boosted interest within the community.
Oftentimes, companies feel obliged to make video content short and precise. If you're just looking for a couple thousand 10-second views, that's great. But what if you have more to say? The following video for Happy Goat Coffee Co. served as excellent organic content that was entertaining, binge-worthy, and strengthened brand identity more than any short form advertisement could. Check out the organic advertisement we created as well.
Social distancing can make video production near impossible. Luckily, with the right resources and know-how you can create unique and powerful videos. The following are prime examples conversion ads made entirely from stock footage. As these ads were used on different platforms, the formats changed too. The first was geared towards a YouTube audience which meant we could use voice-over narration without risking people muting the video. The second was targeting a specific LinkedIn audience so we opted to overlay text and focus on specific keywords and messaging.