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RETHINK 
YOUR DIGITAL MARKETING EXISTENCE

Duco has developed proprietary tools and AI techniques to gain the real-time ability to define markets and target prospects at peak receptivity. Our ‘social media first’ process provides a means to test and refine strategic campaign roadmaps, ultimately maximizing the value of traditional media ad spend by refining strategy and ‘pre-trialing’ messaging – real world and real time - in a measurable context at a very low cost.

RETHINK 
YOUR DIGITAL MARKETING EXISTENCE

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Affinity beats awareness and conversions beat clicks. For us, digital marketing involves implementing  a complete strategy across all platforms that ignores vanity metrics and pinpoints key performance indicators.

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Looking to build your website or e-commerce platform?

We live in unpredictable times. Public closures and social distancing measures have made life difficult for merchants of all kinds. One certainty you can count on is this: a good marketing plan relies on a well-designed website. You can drive countless audiences to your online store but if the user experience is sub par, that could become a roadblock on the path to a potential sale.

That GIF you see? That's of a website we helped design. To convert new visitors to paying customers, you'll need unique and brand-associative graphic design, engaging and considerate copy, and customer experience pathways that align with your target audience. Through in-store pickup, local delivery, and streamlined online checkout, you can offer alternative sales channels for consumers to discover your products.

7.9 mb optimized to 4 mb

 

We live in unpredictable times. Public closures and social distancing measures have made life difficult for merchants of all kinds. One certainty you can count on is this: a good marketing plan relies on a well-designed website. You can drive countless audiences to your online store but if the user experience is sub par, that could become a roadblock on the path to a potential sale.

 

7.9 mb optimized to 4 mb

 

That GIF you see? That's of a website we helped design. To convert new visitors to paying customers, you'll need unique and brand-associative graphic design, engaging and considerate copy, and customer experience pathways that align with your target audience. Through in-store pickup, local delivery, and streamlined online checkout, you can offer alternative sales channels for consumers to discover your products.

 

Marketing for e-commerce 

For years, the marketing philosophy followed a 3-step process: awareness-consideration-conversion. Logically, the goal of a campaign should align with it's intended consequence, so marketers continued to aim for conversion after conversion, ignoring their audience in the process. But what if your goal wasn't limited to making a sale? What if you wanted to build a connection with customers?


That's where the value of experiential digital marketing is revealed. The only thing more valuable than creating a customer for you, is creating a follower. Someone who aligns with your values, repeats purchases, and shares their interest with others. Creating an engaging audience is the most effective way for you to solidify brand identity. 94% of customers are likely to show loyalty to a brand that offers complete transparency (Fundera, 2020).


So how do you go about developing your digital existence? Simple, design strategies unique to your business's goals and circumstances. Using all relevant social channels, release creative content that aligns with your brand's values. Using real-time data, adapt strategies to reflect your audience's patterns. Set performance goals and strive to exceed them. Demonstrate value and a ROI worth bragging about through monthly reports and frequent communication. No matter how successful, we are reflective and committed to continually improving your business. Building engaging audiences requires long term commitment and passionate output. No matter your situation, Duco provides both.

Develop Your Content

 

Whether it's for an ad campaign or a social post, high quality content is a necessity. Develop a content calendar aligning with your goals and brand identity to build a correspondence with audiences.

Adopt e-Commerce Solutions

 

Expand your e-commerce capabilities with alternative sales options such as local delivery and in store pickup. Integrate an adaptive approach that ensures your products always find their way to consumers.

Analyze, Report, Learn

 

Consistently track the performance of your organic posts, digital ads, and online sales using project-specific metrics that help maximize the impact of your advertising dollars. 

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Let's revamp your digital presence